Fashion Snoops is a global trend forecasting agency. Its analysts track shifts in fashion, beauty, home and lifestyle, and publish what they find to the brands and retailers that subscribe to them.

Fashion Snoops named STUCK SOAP one of 9 Pet Wellness Brands to Add to Your Radar, a roundup its lifestyle editors put together for their followers.

The slide the editors wrote for us reads, “Bringing K-Beauty’s ritual-led philosophy to pet grooming, elevating everyday care through premium, skin-first formulas and thoughtful design.”

Skin first formulas and the design of the bottle are the two things we spend the most time on, so having a trend desk pick out both is a good read on where the brand sits.