Intergroom is one of the longest running international grooming shows on the East Coast, held at the Meadowlands Expo Center in Secaucus, New Jersey. It brings together competitive groomers, educators, and salon owners from the United States and abroad.

This was our introduction to the East Coast grooming community.

We brought the lineup, talked through the formulations with groomers who handle dozens of coats a week, and started the relationships that turn into salon shelves later.