PetQuest is a three day grooming show held each June at the Roberts Centre in Wilmington, Ohio. Run by Barkleigh Productions, it draws professional groomers, salon owners, and buyers from across the Midwest.

We spent three days on the floor with working groomers, the people who wash dogs for a living and can tell inside one bottle whether a formula earns a place on their shelf.

We handed over samples, walked through the canine pH range our shampoos are built to, and left Ohio with wholesale conversations started.