Los Angeles gives a dog brand plenty of places to turn up in person. The Rose Bowl Flea Market runs monthly in Pasadena, Korean K9 Rescue holds adoption and fundraising events around the city, and DOG PPL is a members club in Santa Monica built around dogs and the people who bring them.

We keep showing up at all three.

Flea market weekends, rescue fundraisers, and dog park days are where we meet owners with no screen in between, and where a rescue crowd will tell you straight what a coat needs. It is slower than advertising and it teaches us more.