Pop Up Grocer is a Manhattan store built around new brands. Its shelves are curated rather than stocked, and the assortment rotates so that shoppers keep finding things they have not seen before.

STUCK SOAP is on the shelf at Pop Up Grocer in New York and selling now. It is the first time our grooming lineup has been carried in a New York storefront, which puts the bottles in front of people who can pick them up and read the label before they buy.